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Book Summary
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One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.
Behind the Cloud
In less than a decade, how did salesforce.com go from a start-up in a leased flat to the world's fastest-growing software company? Marc Benioff, the visionary creator, chairman, and CEO of salesforce.com, reveals for the first time how he and his team devised and implemented new business, technological, and philanthropic models that were adapted to this period of unprecedented change.
Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate by showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry.
Benioff explains how he has motivated staff, converted consumers into advocates, utilized an ecosystem of partners, and allowed innovation to flourish in Behind the Cloud.
One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.
