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Book Summary
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In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
Building a StoryBrand
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Building a StoryBrand is one of those great books you'll find yourself re-referencing again and again, applying it to your business, design, and even personal branding. It will teach you to think of your customers as the main character in your story and how to talk about your brand so that they will listen. Because customers don't care about your story, they care about their own.
Knowing how to craft a compelling message and integrating that message into your product design and marketing is easier than you may think. Building a StoryBrand is efficiently packed with useful information and frameworks to help you create a story that will capture customer attention. An incredibly useful skill for a UX designer, copywriter, marketer or entrepreneur.
"[StoryBrand] was very impactful because I've started using this process for understanding and clarifying my brand story. It proved really, really valuable... I suggest you read this book." —Ran Segall, founder of Flux Academy
In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.
