Talking to Humans

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by Giff Constable

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.

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The art of being a great entrepreneur is finding the right balance between vision and reality.

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The art of being a great entrepreneur is finding the right balance between vision and reality.

— Giff Constable, Talking to Humans