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Disruptive technology should be framed as a marketing challenge, not a technological one.
The Innovator's Dilemma
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors. A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
Most businesses succeed by anticipating client needs and relentlessly pursuing bigger profitability. However, the tactics that make businesses successful under normal circumstances can actually cause them to fail when faced with specific advances.
These types of inventions, also known as disruptive innovations, don't occur frequently, but when they do, they alter how businesses create and advertise their products as well as the types of people that purchase them and how they are used. The Innovator's Dilemma discusses how to spot disruptive inventions, why they lead to the failure of market leaders, and how to prevent it.
We'll explain Christensen's theories in this guide and investigate how they contrast with those of other management and business professionals who offer guidance on navigating creative shifts.
Disruptive technology should be framed as a marketing challenge, not a technological one.
