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Book Summary
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Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.
Universal Principles of Design
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Universal Principles of Design is an in-depth encyclopedia of design, user psychology and mental models. It's so broad that it's applicable across any discipline, making it a fantastic resource to broaden your design knowledge and understanding with just one book.
Even the best designers occasionally lose sight of the fundamental principles of design. Even though this design book was originally published in 2003 (a lifetime ago in the technology space), most of the principles and concepts applied in practice contained in this book are still relevant today.
Simplicity is achieved when everyone can easily understand and use the design, regardless of experience, literacy, or concentration level.
