Book Summary
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A guy's reputation is the first thing you hear about.
From the back cover: "I refuse to apologize for telling the truth about advertising, and if it offended some people, that's just too bad. If I had wanted to be loved by those people I would have joined the Peace Corps." Jerry Della Femina said that. He also said: "Advertising is the most fun you can have with your clothes on." And the critics agree!
A guy's reputation is the first thing you hear about.
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