Good Charts
More forcefully than any other method of communication, a good visualization can express the nature and potential significance of information and ideas.
For a long time, "dataviz" was the domain of experts—data scientists and designers. That is no longer the case. A new generation of tools and vast amounts of data make it simple for anybody to build visualizations that express concepts significantly more effectively than traditional spreadsheet charts.
Furthermore, creating effective charts is increasingly becoming a necessary talent for managers. Other managers are doing it if you aren't, and they're receiving acknowledged and credit for contributing to your company's success.
Dataviz maven, in Good Charts Scott Berinato presents a comprehensive overview of visualization and how to utilize it to impress and persuade others. Dataviz is today's equivalent of spreadsheets and word processors in the early 1980s, when they were on the verge of revolutionizing the way we operate. Through a process of discussing, drawing, and experimenting, Berinato sets out a technique for thinking visually and generating better charts.
This book is much more than a set of prescriptive guidelines for creating visuals. It explores why excellent charts (and terrible charts) elicit "feelings behind our eyes" by drawing on both well-established and cutting-edge studies in visual perception and neurology, as well as the new subject of visualization science. Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.
Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.
