Learn to create seamless designs backed by a responsible understanding of the human mind. This book examines how human behavior can be used to integrate your product design into lifestyle, rather than interrupt it, and make decisions for the good of those that are using your product.
Mindful Design introduces the areas of brain science that matter to designers, and passionately explains how those areas affect each human’s day-to-day experiences with products and interfaces. You will learn about the neurological aspects and limitations of human vision and perception; about our attachment to harmony and dissonance, such as visual harmony, musical harmony; and about our brain’s propensity towards pattern recognition and how we perceive the world cognitively.
In the second half of the book you will focus on the practical application of what you have learned, specific to interaction and interface design. Real-world examples are used throughout so that you can really see how design is impacting our everyday digital experience.
Design is a responsibility, but not enough designers understand the human mind or the process of thought. This book explores the key factors involved and shows you how to make the right design choices.
Again, and plainly: attention is finite, limited, and valuable. As designers, I believe we must see ourselves as a kind of attentional economists, as ridiculous (and boring) as that sounds. While a deep and scientific knowledge of attentional models is not essential, an intuitive and empathetic approach to “cognition as a currency” can be hugely impactful.
Receive giveaways, book announcements and curated reading lists directly in your inbox.
