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Book Summary
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The first thirty seconds of any conversation or presentation are like the last two minutes of a football game. This is when victory or defeat is determined, the period of time when your audience is deciding whether you are interesting enough for them to continue paying attention. Say just the right thing, and the communication game is yours. Your audience gets hooked, and they’re enticed to hear what you will say next. Get it wrong, and your listeners start daydreaming, checking their smartphones, or plotting their conversational exit strategy.
