Quench Your Own Thirst

I learned an important lesson—that the value of the stock is not the same as the underlying value of the company. The stock goes up and down according to the whims and wiles of Wall Street. The value of the company depends on elements that contribute to the creation of real value—things like providing superior products at fair prices. You need to be learning and innovating, giving your people interesting, motivating work and compensating them fairly, creating value for your community, and doing it all in a way that yields a good profit. That’s not what much of Wall Street values, but it’s what creates long-term value for investors.