The American Challenge
“The signs and instruments of power are no longer armed legions or raw materials or capital… The wealth we seek does not lie in the earth or in numbers of men or in machines, but in the human spirit. And particularly in the ability of men to think and to create.” -- Jean-Jacques Servan-Schreiber in his international bestseller, The American Challenge.
The American Challenge was 50 years ahead of its time in its appraisal of Europe, industrialization, the global economy and digital future, and the sclerosis of French politics. The youth of the world can now rediscover this landmark book, and take measure of all that still remains to be accomplished to bring to fruition the dreams of post-war generation.
“The world we live in is very much the world Servan-Schreiber imagined,” Professor Paul Krugman writes in his preface to this ebook edition, further adding that “JJSS was an incredibly insightful prophet.”
With its radically new economic and political vision, The American Challenge was a bestseller when first published in 1967. Selling over 2 million copies in France and more than 10 million throughout the world, the book was translated and published in 16 languages and 26 countries.
