The ultimate pioneering blueprint for understanding the blockchain's what, why, and how.
Blockchains are new technological layers that are rewiring the Internet and threatening to displace existing legacy structures and enterprises that rely on centralization. At its heart, a blockchain instils confidence in a network, obviating the need for some intermediaries and upsetting their business models in the process. Blockchains are the ultimate non-stop computers, metaphorically speaking. They are trustworthy and desirable for hosting a new generation of decentralized services and software applications since they never go down once they are deployed and offer an extraordinary level of resiliency.
The Business Blockchain breaks new ground in furthering our understanding of the blockchain by dissecting its components in a way that no other book has done before. William Mougayar envisions a future in which there will be hundreds, if not millions, of blockchains, allowing for not just frictionless value exchange but also a new flow of value, changing roles, relationships, power, and government. Mougayar offers two more strategic assumptions in this work. For starters, the blockchain has polymorphic properties, which means that its implementation will have a variety of impacts. Second, we should avoid asking what issues the blockchain answers since this limits our understanding of its possibilities. Rather, we should envision new possibilities and take on even more ambitious issues that cut over organizational, regulatory, and emotional barriers.
People do not buy fortune cookies because they taste better than every other cookie on the shelf. They buy them for the delight they deliver at the end of a meal. Marketers spend most of their time selling the cookie, when what they should be doing is finding a way to create a better fortune. Of course your job is to bake a good cookie, the very best that you can, but you must also spend time figuring out how to tell a great story.
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