The Perfect Store
Pierre Omidyar intended to test if he could utilise the Internet to create a perfect market when he created a clumsy website from his spare bedroom during Labor Day weekend in 1995. He had no idea that his trade of outdated computer components and Beanie Babies would transform the world of business.
Now, Adam Cohen, the only journalist to ever have complete access to eBay, explains the incredible narrative of the company's ascent. He explains how eBay created the most fervent online community ever, as well as a business that outperformed larger, better-funded competitors. And he looks at the ever-growing number of people who have joined the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble wrap on eBay to the young MBA who founded eBay Motors (which sold $1 billion in cars a year within months of its launch) to collectors nervously bidding thousands of dollars on antique clothing irons.
Anyone seeking to figure out what's next should read Adam Cohen's interesting peek inside eBay. The Perfect Store is a must-read for everyone who wants to properly comprehend the Internet economy.
