Book Summary
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Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.
The Startup Owner's Manual
Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you:
- How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
- How to find Product-Market fit
- How to Get, Keep and Grow customers
- How to fuel growth with metrics that matter
The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.
