Small business owners have repeatedly made a faulty assumption, and this assumption is killing them: Get big to get rich. A better question would be: What did the big guys do that caused the success that allowed them to get big? The answer is not just one thing. “Business is complex and anyone who says it isn’t is trying to sell you their version of the magic pill. But there are some common denominators which drive sustainability and long term success. One of those is a willingness to think… another is an ability to measure.
Sadly, most businesses are struggling financially and they will stay that way because the owner is too busy operating and not running the business end of the business. It’s not that they don’t want to…. It’s that no one ever taught them how. Here’s the problem: You can’t run the business end of your business without business skills and tools.
As Warren Buffett said, “If you can’t read the scoreboard, you don’t know the score. If you don’t know the score, you can’t tell the winners from the losers.” Business success requires business skills and tools. Here it is on a bumper sticker: Great operators get tired. Great business owners get rich!
This book teaches you the strategies which will give you optics and enhance your ability to see the places where you’re leaving money on the table and sabotaging your business.
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