Community Building on the Web
What good is a fantastic website if no one visits it—or, even worse, if people visit but never return? How can sites like America Online, eBay, and GeoCities grow into Internet communities with devoted users and consistent traffic? How can Web page designers and developers create engaging and rewarding sites? Amy Jo Kim, the author of Community Building on the Web and a consultant to some of the most successful Internet communities, is an expert in teaching how to design sites that flourish by making new visitors feel welcome, rewarding member activity, and giving them a sense of their own history. She explores key design principles, conducts interviews with famous Web community builders, and provides templates and surveys for readers to utilise in creating their own online communities.
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