Book Summary
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One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don’t know enough to offer good advice.
The PayPal Wars
When Peter Thiel and Max Levchin started an online payment platform in 1999, they planned to help millions of people all over the world. That goal threatened to become a nightmare when their start-up, PayPal, survived the dot.com meltdown only to be plagued by unprecedented hurdles. PayPal's history is an intriguing study of human struggle and resilience against great circumstances, as related by former insider Eric Jackson. Before Thiel and Levchin could make internet history, the entrepreneurs Thiel and Levchin hired had to overcome some of the most difficult challenges ever faced by a Silicon Valley startup.
The hardback edition of The PayPal Wars, according to business guru Tom Peters, author of In Search of Excellence, is a great page turner with "the best account of corporate strategy unfolding in a world evolving at warp speed." The new paperback version will include updated content as well as new perspectives on the situation of online business.
One problem with the discipline of marketing is that everyone knows enough about it to make suggestions, but most don’t know enough to offer good advice.
